Analyzing a building or architecture based on several questions, see Essay

Analyzing a building or architecture based on several questions, see them in the uploaded file - Essay Example The size of the arena is estimated by the seating arrangement which is 5,110 permanent seats with 7,610 moveable chairs. Dorton Arena is opened to various patrons or clients across a diversity of the world. For instance, in the earlier days it was a residence of various sports teams and presently is the residence of the Caroline Rollergirls Its plan constituents steel, cast iron, parabolic arches, ground and tiers underneath rigid chairs are concrete. The support-hanging roof is a grooved metal decking enclosed with a bonded ceiling cover, while the edge columns are concrete-encased steel. Windows are steel framed with painted, glare-reducing glass. Therefore the materials used widely for construction are steel and concrete. The purpose of the building was for multi-use but the initial intention was to be just a domestic animals exhibition area and later, in the finishing point, still, it was approved extended use, showing the current necessitate for flexibility in the plan of intern al venues. For example it was a perfect place for business shows, graduations, sporty events, circuses, speakers, and other special events. In addition to above events, the arena is also used for concerts during the North Carolina State Fair. ... It is therefore a multipurpose building. In view of the fact that the building is multipurpose, it serves several people in the world who are in different sector of production. Furthermore, it is at the interest of the North Carolina especially in the following sectors; farming, production, business and education The building’s function influences its design in that, the literary & aesthetic value of the building completely compliments the wants of the functions taking place indoors, in the view that the tent-like, weigh down formed roof measures the original use of extra bent delay form in a structural design. In this case, the tiered seating of the ground and the line of the roof increase in equivalent. Comparing to other buildings that serve the same purpose, Dorton Arena is the most likeable structure because of its services that it provides. Thus, agriculture, industry, and commerce but it has seen a mixture of other functions. In the 1970’s it hosted the American Basketball Association’s Carolina, Raleigh Ice Caps, a minor league hockey team, called Dorton its home from 1991 to 199. It is also specious and therefore accommodates many people than other buildings. It is again influencetial to the future designs. For instance, in 1957, the American organization of Architects acknowledged the arena as one of the top best structure most anticipated to persuade the expectations of American architecture. It was listed as a state famous headstone in 1972 and The National Park Service says the structure has been highly praised globally for its modern blending of design and engineering. It’s two-twisted parabolic arch plan, edge hold columns, and wire structure provides a clear view from anywhere indoors and the building's

Research methods Paper Example | Topics and Well Written Essays - 1250 words

Methods - Research Paper Example Introduction Background of the Study The term retail means to break the bulk. The rise in consumer demand, consumption pattern and also the desire among the customers to get products conveniently under one roof has made retailing one of the most booming sectors in the world. The focal point of discussion is the U.K. retail market and the leader of the U.K. retail market called Tesco. U.K. retail market has been chosen because in the third largest retailer in the world and makes a contribution of 8% to the GDP and provides employment to over 400,000 people. Tesco founded by Jack Cohen in 1919, is the third largest retailer in the world and the largest one in U.K. As on 2012 the total revenue of the company was ?64.539 billion (Kotler, 2001, p. 25). Problem Definition The presence of retailers such as Asada, Morrisons, and Sainsbury’s has made the U.K. retail market very competitive. However, in order to ensure global success Tesco has to maintain competitive advantage in the co untry of origin. ... Literature Review Competitive position of accompany can be defined as the position of a company that can allow it to gain competitive advantage over the competitors. Some of the parameters based on which competitive position can be measured are market share, revenue, brand awareness, etc (Kolb, 2008, p. 92). In order to analyze the competitive position it is important to understand the internal and external environment. One of the best ways to analyze the external environment is to assess the macro environmental factors such as Political, Economic, Social and Technological factors; known as PEST. One of way of analyzing the internal environmental factors is to conduct a SWOT analysis. In case of SWOT Strengths and Weaknesses are internal, whereas Opportunities and Threats are external (Henry, 2008, p. 89; Brown, 2009, p.63). To conduct the analysis relevant data are required. Secondary data is something that has already been collected by other sources. As compared to primary data sec ondary data can be collected within lesser amount of time spending lesser amount of money. Most preferred medium of collecting secondary data today happens to be internet (Churchill, 2009, p.211). Methodology An ideal methodology provides a much required foundation to a researcher right from the starting of the choice of topic till making the final recommendations. In this case the main motivation of the choice of the topic was the contribution of Retail to service sector and the overall economy of U.K. As it can be seen that the nature of the study is exploratory in nature; hence in order to explore the topic and reach the final conclusions secondary research has been chosen so that relevant and appropriate data can be collected within the stipulated time in

Social Housing Provision Changes Since 1980

Social Housing Provision Changes Since 1980 Changes in the Organisation and Provision of Social Housing Since 1980 Abstract Did the Housing Act of 1980, which granted tenants the right to buy council property, along with other housing policy geared towards a neo-liberal attitude to economics and the housing market, such as the stock transfer from local authorities to housing associations, the direct payment of housing benefit into tenants accounts and rent increases due to deregulation eventually lead to increased social polarisation between rich and poor and, in particular, homelessness in urban environments? If so, how did this happen and what were the implications of this policy on the present housing climate? Introduction to Problem The Housing Act of 1980 was a flagship policy by the newly elected Conservative government. It allowed five million tenants the right to buy their council house from the local authority at a reduced rate. This opportunity to buy was extended further in years to come, and was used primarily as a means to reduce the amount of council owned housing in favour of a number of other economic models more conducive to the right wing Conservative party ideology. The central principles of the right to buy policy, intended to reduce the amount of publicly owned housing stock, was eventually extended to include initiatives for councils to voluntarily give up their hold on their housing property. This included the allowance of private landlord ownership, the selling of council property though voluntary transfers, and also continued into present Blairite policy with the Arms Length Management Association. While the 1980 Housing Act provided revenue for run down council estates and their tenants, an d also allowed working-class tenants an opportunity to get onto the property ladder, it also contributed to fuelling a growing minority of underclass citizens, who were deprived of the council housing stock on which they were previously reliant, and were subsequently forced into a cycle of unemployment and homelessness. Although housing stock was overinflated in comparison to other capitalist countries in the 1980s, and the Housing Act was initially beneficial in many ways to the owner of the housing association. Other policies that directly affected housing stock also reflected this trend towards neo-liberalism and a policy of equal responsibility, whether the citizen was rich or poor. These policies include the stock transfer from local authorities to housing associations, rent increases due to the deregulation of the housing sector and the payment of housing benefit directly into a tenants bank account rather than to the landlord. This resulted in an increase in homelessness and social polarisation between the rich and poor. Literature Review A great deal of literature has been written on how Thatcherism has affected British housing and the effects that this had on the development of homelessness. The British Political Process: An Introduction (Wright, 2000, pp. 30-3), along with Jean Conways Housing Policy (2000) offer a good general overview of the policies forwarded and their effects this had on the power of local councils, as well as an analysis of their motivations for instigating these privatisation policies. Wright includes some details on how the Housing Acts tended to profit smaller, richer rural councils to the detrement of poorer communities, and both books go into detail about the 1988 and 1989 Housing Acts, the latter of which forced council rents up, which meant that they were unable to fund any major repairs or new building on their housing stock. Anne Power (1993) in Hovels to High Rise stresses that the right to buy polarised the market because it left behind those who aspired to buying their council hous e, but couldnt afford it. Similarly, Andy Thornley (1992) in The Crisis of London comments that, despite the intentions for right to buy to raise revenues to fund the regeneration of squalid and neglected housing estates, very little money was actually raised to reinvest in council housing because of the restrictions in place on capital receipts (p. 15). This, coupled with the deregulation of the private rented sector of the housing market in the Housing Act of 1988, led to a substantial increase of the price of rental accommodation and an increased inability for people on lower incomes to pay their housing associated costs (pp. 10-24). Tim Blackman (1995) in Urban Policy in Practice also comments that because the better parts of Britains publicly owned housing stock has been sold off, many of Britains remaining council estates have effectively become welfare ghettos (p. 153), and rife with drugs, poverty and squalid housing. Keith Dowding and Desmond Kings Rooflessness in London (Policy Studies Journal, Vol. 28, 2000) focuses on the difficulty of getting a coherent study of homelessness because of the ambiguity of the terminology homelessness which, in British law, excludes almost everybody. They argue the problem with the term intentionally homeless, a term used in the 1977 Housing (Homeless Persons) Act. This concept of intentionally homeless is used to varying degree of exactitude by different councils. Johnston Birchall (1992) comments how this varies wildly from council to council (p. 142). David Robertson (1998, p. 14) comments how this judicial discretion is often used to deliberately introduce ambiguity into policy and law, allowing for councils to absolve their obligation to house the homeless. Alison Ravetz (2001, p. 199-204) argues further that the extreme right agenda of Conservative policy combined with the 1977 Housing Act, which changed the way housing was allocated based on priority, ensu red that the priority homeless began to usurp ordinary council house waiting lists. Paradoxically, because these people were in themselves labelled as a priority for councils, potential tenants would become homeless simply in order to qualify for housing. As the number of publicly owned council houses decreased, this increased the numbers of homeless people in Britain at the time. Loveland (1995) in Housing Homeless Persons argues that the right to buy also degraded the remaining housing stock, as the properties sold tended to be in more desirable areas, and also, even at a discounted rate, only the more affluent tenants could afford to buy (p. 35). MacEwan (1991) in Housing, Race and Law mentions that the incidence of building society repossessions increased in districts responsible for Housing (Homeless Persons) provisions from 218 in 1979 to 748 in 1987, half of which were former council houses bought under the right to buy. The effects of the various Housing Acts passed by the C onservative Government on the elusive statistic of homelessness is variable. Tim Blackman in Urban Policy in Practice comments on the GNI (Generalised Needs Index), which is used to assist councils in allocating funds to housing stock (p. 97). Methodology The problem of homelessness in Britain is twofold. First, it has been very difficult to statistically measure homelessness. Many homeless people are disillusioned and unaware of their rights to apply for housing. Also, the 1977 Housing (Homeless Persons) Act uses the problematic statement of intentionally homeless which can be used in many different guises. Thus, this study of the effects of homelessness in Britain will have to take this into account, and the wildly varying statistics on homelessness testify this difficulty. However, it is safe to assume that the housing policy has led to an increased number of homeless people in Britain. This dissertation will look at the existing literature on homelessness in the 1980s, of which a great deal has been written. Secondly, the problem with homelessness and the underclass in general is that they occupy a class on the fringes of society and therefore, are not easily put into traditional catgories of class or structure. In order to eschew these difficulties with information presently available, it may be apt to conduct an independent study of homelessness, via the means of a questionnaire. This could either target the street homeless, the advantage of this method being that the questionnaire would be more quickly implemented, or else a random cross-section of society. The advantages of this method would be that it would take into account the innate elusiveness of the homeless section of society. Conclusions/Implications Thatcherism and right wing policy has led to a minorty of underclass people. Due to the strict enforcement of Thatcherite and neo-liberal housing policy that has degraded council housing stock, deregulated private sector rental markets and sold off much of the higher quality housing stock and led to a ghettoisation of many more run-down council estates, especially in urban areas of Britain. This dissertation will look primarily at the effects this has on generating an underclass of homelessness. The implications of this study will be to chart how the implementation of right wing housing policy has generated and exacerbated the continued dependency of the underclass. Bibliography Birchall, J., Housing Policy in the 1990s, (London: Routledge, 2000) Blackman, T., Urban Theory in Practice, (London: Routledge, 1995) Burrows, R., Please, N., Quilgars, D., Homelessness and Social Policy, (London: Routledge, 1997) Conway, J., Housing Policy, (London: Gildredge, 2000) Dowding, K., King, D., Rooflessness in London from Policy Studies Journal, Vol. 28, 2000 Loveland, I., Housing Homeless Persons: Administrative Law and the Administrative Process, (Oxford: Oxford University Press, 1995) MacEwan, M., Housing, Race and Law, (London: Routledge, 1991) Ravetz, A., Council Housing and Culture, (London: Routledge, 2001) Robertson, D., Judicial Discretion in the House of Lords, (London: Clarendon Press, 1990) Thornley, A., The Crisis of London, (London: Routledge, 1992) Wright, T., The British Political Process, (London: Routledge, 2000)

Has The De Beer Diamond Lost I :: essays research papers

"And while the law [of competition] may be sometimes hard for the individual, it is best for the race, because it ensures the survival of the fittest in every department." -Andrew Carnegie Since the 1930’s when Sir Ernest Oppenheimer established the Central Selling Organisation, De Beers Consolidated Mines have controlled the selling and marketing of approximately 80% of the world’s rough diamond production (Capon, 1998). However, in 1996, Australian company, Argyle, stunned the world by announcing that they would no longer market diamonds through De Beers C.S.O. Many economists predicted that Argyle wouldn’t be able to compete against the mammoth De Beers. Yet in the year to December 31, Argyle recorded a profit of $142.5 million, an increase of 76% (Treadgold, 1999). De Beers is currently looking like losing the monopoly it has had on the diamond industry for almost seventy years. A monopoly is an industry in which there is only one organisation that supplies a particular good, service or resource which has no other similar alternatives. Monopolies are created by barriers which restrict the entry of new organisations (McTaggart et al, 1999). In a perfect monopoly, the seller has total control over the quantity of goods or services available for sale and the price at which the items are sold (Butterworths Business .. Dictionary, 1997). De Beers Consolidated Mines Central Selling Organisation has had a monopoly on the selling of rough diamonds since the 1930’s. A monopoly industry is characterised by having no close substitutes. Although there are substitutes for diamonds such as rubies, emeralds and cubic zirconias, many believe that there are no other gems that exhibit the same beauty of the diamond. Perhaps this belief was created out of De Beers advertising campaign, â€Å"A Diamond is Forever† (Capon, 1998, pg 6) which began in 1947. Whatever the reason that consumers want diamonds, and diamonds only, doesn’t matter. Consumers demand the real thing and will pay for the luxury. The second factor which creates a monopoly market are barriers to enter the market. Common barriers to entry include licenses, patents, entry lags, economics of scale and control of inputs (Browning & Browning, 1989). Control of inputs is the factor that constricts entry into the diamond industry. â€Å"De Beers Consolidated Mines of South Africa, through its ownership of mines and its central sales organisation, controls 85 percent of the world’s diamond output† (Browning & Browning, 1989, pg 330).

Fireweed is written by Skye Brannon Essay

The short story â€Å"Fireweed† is written by Skye Brannon, it is a story about a young man named Baluta. He emigrated from West Africa to US, with his brother Jato and his sitster in law Sama. The story is about how an ordinary workday can trigger memories from the past. In the beginning his memories are filled with happiness, because it is about his family back in Liberia. But as the story evolves, his memories, which he desperately ties to forget presents them selves. The main character, Baluta immigrated to US about 1980-1990’s because of the civil war in Liberia. In the short story it is written thatâ€Å" The war will be coming our way soon. It was the first time Baluta saw fear behind his father’s strong eyes†. This may be the reason why Baluta left Africa and immigrated to US. Baluta and jota is not very articulate. And their problem with the English language is portrayed by the author substituting a normal English vocabulary and choose to write sentences frenetically, for instance â€Å" Dese Americans, Joto said, if you tell demy out Mandika name, dey look like you have given dem a riddle†¦Ã¢â‚¬  Though the characters may have some problems with the language, it is not said directly that they are stupid. Furthermore is seems that Baluta is a very thoughtful young man, who pays attention to the people around him. He is keen to make the people around him feel good in his company, and he finds it sad when he is incapable of making life easier for others. He feels very sad that he need to use the car, to get to work, because then his family have to get up early to cheat the buss to work. And another example is that he makes sure that the people he works with doesn’t have any problems pronouncing his name and therefore chooses to take the name Joel. He is very kind to other people, even though he had a very hard childhood in Liberia. He was an eyewitness to the murder of his family and unfortunately the memory of this still haunts him. His bad childhood, have made him in to a very sensitive person. Even though he has immigrated to US to get a better life, he stills live in a ghetto[1] which is seen in 8th sentence in the beginning of the text â€Å"Baluta washed in the shower, cold after his brother and sister-in-law had had theirs† this quotation shows how poor they are, because they don’t have enough hot water for three people to shower in the morning. But not only the problem with the hot water shows how poor they are, the car Baluta use to go to work every day is in such bad condition that Jota refers to it as the â€Å" Swiss Chevy† like the Swiss cheese. And the attempts of the duct-tape patchwork and the whistling sound the car makes at speed, clarifies the state of it. The short story follows a chronological storyline, with some flashbacks. It all starts with Baluta thinking of his little sister Alanso. His memory of her is loving and happy like her self when she was alive. Which is mentioned in the text â€Å" It was Alanso’s laugh, flowing like doves out of her bright smiling mouth. It was Alanso’s laugh, out from between those cheeks caught the sun and held it in a warm glow the rest of the day†. After having the first flashback, his day carries on as normal. On his way to work, he passes a lot of golf resorts and drives trough a big gate, this gate can symbolize a â€Å"gate back in time†, to his time in Liberia, because on the other side of the gate he gets a another flashback. The neighborhood he drives in reminds him of his father and the monkeys he used to train. Another flashback comes to him as he sees Tiffany’s diamond ring reflects the sunlight into his face. He can hear his father telling him â€Å" they found some diamonds in their mountain†. He returns to his work, just to be reminded of his past ones again. Just by hearing the word Fireweed, he is drawn back to the time where he lost his family or some of it. He relives it all, and are ones again forced to stand face to face with death and loss. There are many themes in this short story, but some of the main themes are loss, he looses his family or some of it, which he are trying to forget, the proverb, Wherever you go, your problems will follow you, even though you try to run or somehow try to get away from your problems they will follow you until you deal with them. This seems to underline theme here. Another theme is immigration. Some people flee from their homes, go get to some kind of safety. This short story is able to twists our reality, and puts in an immigrants’ shoes. This short story makes us think about life and death, and how easy it is to loss someone you love and are force to leave everything to get to safety.

Video games may make children fat

Children have been gaining weight excessively over the last 20 years. In 1980 6.5% of the children aged 6 to 11 were obese, but by 1994 that number had climbed to 11.3%. Currently over 30% of children are overweight, while 17% are considered obese (Parker-Pope, 2008). What has caused this epidemic like increase in child obesity? There are many proposed causes that have been linked to child obesity. However, if we examine children’s lifestyles over the last 25 years it appears that video games may be the primary contributing factor to the increase in weight and obesity rates amongst children When video games were first introduced to family households they were considered just another form of entertainment for children, not unlike radios, record players, or televisions. However, video games have evolved into media traps that promote sedentary lifestyles. Children now sit glued for hours to video screens rather than performing physical activities. In a study researchers from the University Hospital of Zurich present a strong association between playing video games and obesity in school-aged Swiss children (Edell, 2004). Their research supported the notion that when children are preoccupied with playing video games, they are not performing physical activity consistent with a healthy lifestyle. Playing video games is a sedentary activity that has a direct affect on weight gain in children. Some believe that video games have little impact on child obesity rates because children today are more aware and independent than previous generations. As a result, children are more conscious of their lives and are able to make healthy choices regarding exercise and video game playing. However, video games have developed from simple pixels and basic animation to the advanced life like games we see today. The advances in technology have made it difficult for children to stay away from video games, and some researchers believe it has psychological and addictive qualities. These powerful qualities make it difficult for children to monitor the amount of time they spend playing video games. In addition, children may also find it difficult to pull themselves away from video games in exchange for healthier physical activities. Dr. Mark Griffiths of Nottingham Trent University, an expert on video game addiction, believes that the games of the 21st century may be more psychologically rewarding then the games of the early 1980s (BBC news, 2000). Subsequently, children may not feel fulfilled until they reach the next level of the game, or beat a high score. The addictive qualities of video games were revealed in a recent study of children in their early teens. The study revealed that one third played video games daily, and 7% played for at least 30 hours a week (BBC news, 2000). Video games are able to capture children’s minds and start the path to poor health at extremely young ages. Dr. Griffiths suggests that children as early as the age of seven are drawn to video games. The strong addictive qualities of video games may prevent a child from exercising and being active even if they wanted to. It may be easy to argue that the television is the culprit for overweight children. However, televisions have been in North American households for over 65 years, but the increase in child obesity has occurred within the previous 25 years. Televisions have remained relatively unchanged, but the video game has mutated into an interactive child magnet. Children are able to play on line, play with multiple players, and interact with gamers globally. Today’s video games are also portable, recordable, and are easily rented. In addition, video game advertising is focused at luring and capturing a child’s impressionable mind. Some studies corroborate the findings that video games, not television, are associated with overweight children. Researchers at the University of Texas surveyed almost 3000 children and found that children who played video games were more likely to be overweight than children who only watched television and didn’t play video games (Levin, 2004). Al though, televisions have made some technological advancements it appears the attraction to video games may have lead to the weight increase in children. It was not long ago when children’s laughter echoed from playgrounds and the announcement of â€Å"car† was heard from children racing to clear hockey nets from neighbourhood streets. Rather than playing on the streets and schoolyards children now lock themselves indoors playing video games. Some suggest that it is the lack of programs and green space that prevent children from being active. However, physical fitness, health, and sport have never been so accessible. Private enterprise and governments have joined forces realizing the importance of moving children from behind the video screen to the field. In addition, building developers work with city planners to ensure that housing designs represent communities with playgrounds and schools rather than concrete mazes. An excellent example of the private sector promoting fitness rather than video gaming is the Canadian Tire Jump Start Initiative (City of Hamilton, 2005). This private program, like many others, encourages fitness by providing children and youth with access to sports and recreation. In addition, government programs such as the provincially funded Communities in Action Fund provide after school programs and sport clinics to youth. The possibility of physical activity is all around us, but video games have made it difficult for children to see outside their locked doors. Of course, it may be easy to blame the fast food industry for the weight increase in children. Fast food restaurants have been in our communities prior to the 1950s, while the most recognizable fast food restaurant, McDonalds, has been in business since 1960. However, the weight increase appears to be steadily increasing within the previous 25 years; consistent with the introduction of video games rather than hamburgers. Interestingly, fast food restaurants have gone through enormous strides to provide healthy menu alternatives such as: soups, salads, lean sandwiches, fruits, and juices. Burger King for example, offers products for children that are consistent with healthy dietary choices, limiting calories, fats, and sugar in their children’s menu (Bissonnette, 2007). Blaming the restaurant industry for the weight increase may appear obvious, but upon a closer inspection it seems restaurants have done more to promote healthy weight in children than the video game industry. Most of the research measures any correlation between increases in video game playing compared to increases in weight. What would happen if video game playing was reduced? Recent research at the University of Buffalo measured the effects of limiting video game playing (University of Buffalo, 2008). The university experiment was conducted over a 2 year period and revealed that when children restricted their video game playing by an average of 17.5 hours per week they lowered their body mass index significantly. In other words, they lost weight. In summary, this topic will initiate many theories and possibilities, but there is no arguing that children’s weights have been steadily increasing over the last 20 years. When we examine children’s lifestyles and habits it appears video games may be the primary contributing factor for the weight increase. Reference http://news.bbc.co.uk/1/hi/uk/1036088.stm http://www.healthcentral.com/drdean/408/60891.html http://www.buffalo.edu/news/9197

Healthcare Performance Management Systems Essay Example

Healthcare Performance Management Systems Essay Example Healthcare Performance Management Systems Paper Healthcare Performance Management Systems Paper In defining performance management, Ahn (2001) state that, performance management is a practice that contributes to the effectual management of workers and work teams so as to attain high standards of organization performance. Thus, it creates shared understanding regarding what needs to be attained and a manner in which to lead workers which will guarantee that they attain these high standards. Ahn (2001) adds that, performance management is a strategy which is related to each activity performed in the organization formulated in the framework of its human resource management policies, values and communication channels. Nonetheless, the strategy differs with each organization. Individual organization will have to carryout a research to determine the best performance management system that would be the best for the organization and its business environment. Ahn (2001) further asserts that, it is most doubtful that a single system would solve all their requirements. This report will examine how balanced scorecards are used in the cardiovascular department of Miriam hospital, one of the well known hospitals in America. Explaining balanced scorecards? Balanced scorecards can be explained as a management tool or system that outlines the strategic objectives of an organization into performance metrics in four viewpoints; these are, financial, customers, internal process and leaning as well as growth. These four viewpoints offer pertinent feedback as to how best the strategic objectives are being carried out so that the necessary adjustments can be undertaken. However, not all organizations are able to successful implement and use balanced scorecard The balanced scorecard was introduced by Kaplan and David Norton as a system of changing performance measurements to embrace the new demands of changing environment (Kaplan Norton 1992). Today, the balanced scorecard is accepted by a lot of organizations as a system that has revolutionized the manner information is collected, decisions are reached and strategy is executed. The objectives of balanced score card are two, which are: 1.  Ã‚  Ã‚  Ã‚  Ã‚   Facilitate an organization in managing its strategy through connecting it to its corporate goals, objectives and initiatives, by measuring and targeting each level of the organization. 2.  Ã‚  Ã‚  Ã‚  Ã‚   Attain a balanced standard of performance measures as well as targets that permits managers to follow progress in main aspects. Scope of balanced scorecards Balanced scorecards model is a holistic system that can be applied at different levels across the entire organization, or a group. It is applied in managing strategy by connecting organization objectives to its initiatives, goals and measures through a number of corporate standpoints. These standpoints are established by the organization employing this model. Perspectives Balanced scorecards Balanced scorecards propose that an organization should be viewed on four perspectives, so that the organization formulates metrics, gathers data and evaluates the data in relation to these four perspectives.

How are we different from other companies

How are we different from other companies Beware Many different sites provide custom writing services, but the quality of these services is often questionable. Every other company claims to be the most dependable and experienced, but there is absolutely no information to back up these claims. We ask you to be careful and objective, while choosing a writing company. It is extremely important for you, since this company will become your writing partner. You need to be sure that the company you choose fulfills its promises. You must be sure that the company you choose will not lead you to a failure. With, you will have everything needed to get an original, custom written paper within the specified deadline. We have a long history of commitment to quality and originality in custom writing. Just look at the following table and see how different we are from the rest of custom writing companies. Other companies Our company is a legitimate writing service, with years of positive performance behind our back, a strong commitment to authenticity and quality, and solid money back guarantees. Check our policies to learn more.Fraudulent companies claim that they are physically located in either the U.S. or the U.K. but provide no information to prove the point. We guaranteeauthentic, custom written papers, without a single word of plagiarism. Your professor will never suspect you of plagiarism. Other companies supply their customers with plagiarized content; as a result, you can either fail your course or even face legal responsibility. We are committed to writing original papers according to the instructions provided by the customers. Our customers are the sole proprietors of the papers they order from us.Other companies sell the same paper to more than one customer; because of plagiarism, many students had to leave their colleges. We charge no extra or hidden fees you know the price of your paper before you submit your payment. Other companies earn their profits by charging hidden fees; as a result, when you are ready to place the order, you suddenly realize that the price is higher than you could expect. We work only with Native English professionals, who hold one or more Masters or Ph.D. degrees. These professionals simply dont know how to write bad papers! Many writing companies hire foreign writers, who have no skills or experience writing advanced English papers. As a result, the best you can get for their papers is an F or even get expelled from the University. We have a dependable system of customer support, which is available to use 24/7. Contact us any time, through toll-free phone lines,e-mails or live chat. We can provide answers to any questions related to your order. With other companies, you experience serious communication difficulties and can never reach their customer support. Their phones are silent, and their live chat operators are always offline. Thus, you never know what is going on with your paper. With us, you can contact the writer directly. Send messages and get replies from our writers quickly and professionally! Other companies do not allow their customers to contact the writer. This is why customers fail to provide detailed paper directions and cannot be sure that the writer follows all paper requirements word for word. We can deliver your paper even before the specified deadline.Most writing companies violate deadline terms. Receiving the paper within the deadline specified by you is never guaranteed. We do not make any unreasonable claims, and we dont say that we offer the lowest prices. We reasonably understand that quality papers cannot be free. We also understand that our professional writers will never work for free. We write custom papers from the scratch, based on the order requirements provided by you. So, when you see someone is offering a cheaper service, stop and ask yourself, whether it is worth saving a dollar or two on writing quality. We at select the best of the best writers to work in our company. Our writers respect their contribution to our company, and writing for them is a career. We do our best to maintain the best balance of affordable prices and superior writing quality. This is why, when you place an order with us, you always know that your paper will be the best!

Bats Essay Research Paper BatsINTRODUCTIONThere are an

Bats Essay, Research Paper Bats Introduction There are an countless sum of carnal species in the universe. They all hold adapted and evolved to last in their milieus. Some have grown fives, others legs, and still others wings. One of the animate beings that has grown wings is the chiropteran. The chiropteran is a genuinely great animal. It has all the features of mammals while besides possessing the accomplishment in flight of a bird. There are more than 800 species of chiropterans in the universe. They are of many different sizes, forms, and life styles. They live all over the universe and have drawn the wonder of 1000000s. Bats besides have the alone quality of echo sounding that it uses to catch insects. Though other mammals, like the winging squirrel seem to wing but really glide the chiropteran is the lone mammal that can truly fly ( Lauber 1 ) . A Bat? s Body Due to the great assortment of species of chiropterans some features vary greatly but the Little Brown Bat is a good illustration of a chiropteran. It has fur on its organic structure, big bare ears, its rear legs have claws, it has a tail membrane, and it has the most distinguishing characteristic of a chiropteran, wings ( Lauber 9 ) . The upper arm of the chiropteran is short while the forearm is really long. The carpus is really little and from it comes the pollex and the four longer fingers. The pollex is short and used for mounting or walking. The fingers are long and thin. Interlocking the fingers is the wing. This set up of holding the fingers in the flying gives the chiropteran astonishing flight manoeuvrability ( Honders 22 ) . These castanetss expression similar to a human manus. They are connected by rubbery tegument to the chiropteran # 8217 ; s organic structure enfolding all the fingers but the pollex ( Bats in CT 1 ) . Echolocation Bats have a # 8220 ; 6th sense # 8221 ; called echo sounding. This was foremost proved by Donald Griffin. Bats produce supersonic sound moving ridges and so utilize the reverberation of the returning sound to feel the universe around them and in peculiarly to catch insects. These sounds are normally out of the worlds range of hearing ( Fellman 42 ) . This system is similar to that of mahimahis. The sound is in the signifier of chinks that increase as the chiropteran gets closer to the insect or whatever it is tracking ( Bats in CT ) . Unlike worlds most insects can hear the chiropteran # 8217 ; s echo sounding sounds. David D. Yager of the University of Maryland has found that the praying mantid has used this to its advantage. When being pursued by a chiropteran the mantid can hear the chinks of the chiropteran behind it and to avoid being eaten goes into a series of evasive manoeuvres. First they extend their bow limbs and so widen their venters that stops them. Then they go into a honkytonk traveling twice their usual velocity and if still being pursued will crash into the land to avoid being eaten. This and other insects besides use hearing to their advantage ( Amato 781 ) . Moths besides do astonishing manoeuvres in efforts of flight similar to the mantid. Tiger moths even make their ain supersonic chinks. It is non known whether these are to galvanize the chiropteran or to warn it that the moth is unsavory. Despite the insects great attempts to foil the chiropteran? s sonar the chiropteran still gimmicks its quarry more than 50 % of the clip ( Fellman 93 ) . Some chiropterans even have different frequences than insects can hear. The competition between insects and chiropterans will travel on everlastingly because they will counter each others counter steps of how an animate being can germinate to how astonishing abilities. Bats have evolved to wing, utilize echo sounding, hibernate, slumber in the twenty-four hours, bent by their pess, and many other things that single species have developed. Some big chiropterans, called fruit bats, are even thought by some scientists to be closely related to Primatess because of their similar encephalon tissue. Bats are extremely evolved animate beings that hold astonishing features. ( Edward gibbons 1992, Bailey et Al. 1992 ) HIBERNATION AND MIGRATION The nutrient of chiropteran normally becomes scarce during winter months so some chiropterans hibernate while others migrate ( Honders 75, Bourliere 95 ) . When chiropterans migrate they normally move from the South to far north during the summer and they return during the autumn. Bats that hibernate prepare for the winter by acquiring fat in fall. Then they fall into a slumber more utmost than their normal day-to-day slumber. As in most animate beings, when hole uping their major bodily maps, such as heart-rate and external respiration, are suppressed greatly. Bats are known to disrupt their hibernation because they have been seen in the winter. Disturbing chiropterans during hibernation can be really destructive ( Pistorius 94 ) . This is because the chiropterans have a limited supply of energy. The energy used when the chiropteran is awake is immense compared to that when it is hole uping. Bats arise on juncture anyhow to prepare, or sometimes take a flight exterior, and even to travel to colder topographic points, where they can last with lower metamorphosis and salvage energy. Repeated waking ups can ensue in famishment in the late winter from deficiency of energy shops. In an utmost instance in Kentucky, during the 1960? s where a cave was a tourer attractive force, the population of 100,000 chiropterans starved to decease after being awakened so many times. Reproduction Bats have internal fertilisation and give birth to extremely full-blown immature like worlds ( Lauber, Honders 75, Ezzel 92 ) . Most chiropterans merely have one babe a twelvemonth. The chiropterans mate in the roost and hold small or no wooing. The pregnant female parents form separate nursing settlements from the others. Some species like the Mexican free-tailed chiropteran, who migrate instantly after copulating, produce a secernment that preserves the male? s sperm until they reach their new roost. When their babe is being born the female parent bents by her pollexs to a tree subdivision. Its tail membrane acts as a cradle and the babe is born into it tail foremost. Then the female parent bents by one wing and cleans the babe with the other. IT is so attached to the female parent? s nipple where it will keep on during flight. In some species the babe is left at the roost when the female parent is runing, in others the babe is taken along. In the species that carry their immature finally the babe grows to large for the female parent and is left in the roost. The chiropteran so learns to fly and Hunt its quarry by itself ( Lauber ) . SPECIALIZED BATS Some chiropterans have developed particular ways of accommodating to their milieus. Though most chiropterans eat insects some provender on fruit, nectar, little craniates, fish, and blood ( Bourliere 95 ) . The chiropterans that eat fruit aid scatter seeds by eating fruit and so dropping the seeds in their dungs during flight. Those that imbibe nectar act like hummingbirds pollenating flowers ( Warning from Bat Conservation International 91 ) . Bats that eat little craniates along with insects and fruit are frequently called false lamias. These chiropterans eat lizards, tree toads, birds, gnawers, and smaller chiropterans. They kill their quarry by utilizing thier strong jaws and dentitions to interrupt their cervix. These chiropterans have merely about a two pes wingspreads so thier prey tends to be little. Bats that catch fish fly merely above the H2O and catch the fish with its hind pess and utilize its crisp claws to keep it. It so maneuvers the fish to kill it by seize with teething it ( Novick 73 ) . The most celebrated of chiropterans is likely the lamia. The lamia chiropteran drinks the blood of big craniates, to make this they have developed big incisors, a specialised lingua, and specialized spit to forestall blood from coagulating, and they are able to travel rapidly on the land in the instance of its quarry waking up and it is excessively full to wing off ( Honders 75 ) .

Organization relationship(details in attachment) Essay

Organization relationship(details in attachment) - Essay Example g student associations in the World, having operations in over 40 World Class Universities and several hundreds other Universities and colleges (Stevenson et al 4). It offers Chinese Students in overseas Colleges and Universities opportunities to enjoy their campus life by providing sufficient academic and entertainment resources (Donovan 80). The association also links the students from Mainland China, Taiwan and Hong Kong to other cultures, with a mandate to spread the Chinese culture. There have been numerous activities and events organized and run by the CSSA. These events, such as the Mid Autumn Festival and the Chinese New Year Festivals have helped bring together Students of a Chinese origin together to celebrate their culture. With a membership of approximately 300 students in Kent State University, CSSA achieves its goals by cooperating with the University’s main Student Government as well as the Administration. However, in spite their efforts to sustain Chinese Culture and enable the students to live a â€Å"Home far from Home† lifestyle, most Chinese students continue to live outside the peripherals of University Life (Stevenson et al 4). They find it very hard to get involved in Campus life. This has been caused by one of the several factors discussed below. Firstly, the objectives of CSSA, to help Chinese Students experience a Chinese life in the diaspora cause a conflict of culture. Culture, as defined by the Oxford Dictionary, is the arts and other manifestations of human intellectual achievement regarded collectively. The dictionary goes on to identify several cultures such as the popular culture, guilt culture, and Cafà © culture (Fingar and Reed 102). Among these, University Culture could be mentioned. It is hence probable that the attempt to sustain the Chinese Culture in a dynamic and hype environment has been a difficult challenge, since the University culture is superior (Donovan 80). This has in turn led to the Chinese secluding themselves

Darwinism vs creationism Research Paper Example | Topics and Well Written Essays - 1250 words

Darwinism vs creationism - Research Paper Example Darwinism focuses primarily on science and is explained through scientific methodology (Witham, 2002). Additionally, biological evolution focuses intently on changes existent in living organisms during their life span. The biological theory explains comprehensively that living organisms share common ancestry and in the fullness of time, evolutionary alterations result in the development of new species. On the other hand, the creationism theory focuses primarily on the notions of creation science. The theory derives from the conviction of a vast majority of Abrahemic religions, which poise that God created the universe, which includes humans and all living organisms all at the same time in the fairly the recent past. This paper will contrast Darwinism and creationism, appreciating both theories’ most prominent assumptions as they relate to the origin of life. Creationists argue that all living beings started out as diverse and individual organisms when God created them. Creatio nism also does not hold the opinion that organisms alter into complete distinct and different animals via evolution. For instance, creationists do not accept as true the idea that single-celled organisms evolved into extremely complex plants and animals, with man eventually evolving into Homo sapiens. Notably, while creationism is not necessarily a scientific theory, creationists continually make use of scientific evidence in order to support their basic argument that it is impossible to prove Darwinism scientifically since Darwinism goes contrary to creationism (Witham, 2002). In addition to condemning evolution, creationists also seek scientific evidence of their own in order to buttress the creation description in Genesis. However, this is highly problematic since it means that creationists cross the bounds between science and religion by attempting to entangle the two origins. This is an extremely ineffective pairing since religion has no proof-giving capacity but science does. Scientists are presently doing the same. Initially, scientists remained in their own realm regarding the origin of life. However, even after arguing that the evolution theory can be proven, scientists are still going contrary to the Bible in order to affirm that the Bible provides a false account. This means that scientists who abide by the Darwinism theory are also crossing the bounds to argue against creationism. Creation science, which affirms the belief that God created the universe, as well as creatures found in it, is essentially not a science since creation by God or other divine beings do not provide concrete scientific rationalizations regarding the origin of life (Witham, 2002). Instead, the creationism theory is an explanation consistent with religious beliefs that an intelligent creator (God) exists and created the entire universe. Creationists attempt to assert this concept, as well as other Biblical stories, by appraising them on scientific grounds. For example, geolog ists attempted to explain all the universe’s geological features with regard to Noah’s flood. To date, no other book apart from the Bible has had more momentous effects on the Western world than the Origins of Species by Charles Darwin. Darwin is renowned for his theories of natural selection and evolution that are presently known as Darwinism. At the moment, evolution is referred to as the alteration of simple forms of life to higher ones as theorized by Darwin (Morris, 1974). Darwin utilized the term evolution for the first time

Contribution of Public to a Company's Marketing And Sales Efforts Essay

Contribution of Public to a Company's Marketing And Sales Efforts - Essay Example An overall theoretical emphasis of public relations is based upon two important and fundamental arguments. Firstly, it is suggested that public relations are a manipulation whereas some see public relations as the dissemination of information, as well as promoting understanding between public and organization. As such, PR is also the art and science of analyzing and predicting events and assessing their possible impact on the organization and other stakeholders involved in the process (Heath, 2001). It is also critical to note that communication is a relatively larger term which includes overall management of communication at the organization-wide level whereas public relation is considered as a narrow and focused use of communication between an organization and its public. It is therefore argued that senior managers of the organization should involve public relations managers in the overall decision-making process. This is because of the fact that public relation managers have to ma intain external communication of the organization in a manner which can leave a positive impact on the organization. It is also suggested that the public relations managers must also develop open lines of communication with the managers in order to inform them about the possible consequences of the actions taken by the management (Smith, 2005). Public relations have been mostly associated with communication as described above; however, communication in this regard has to be a two-way communication. It is also related to the maintenance of mutual relationships between the public and the organization. Public relation is also considered as an intelligence function because PR managers... This report approves that Public Relations as a discipline has evolved over the period of time as more and more variations were added to it. In its essence, Public Relations or PR is a function of organizational communication wherein a firm tends to communicate with its public. Over the period of time, the way firms approach PR has changed and the role of PR has further dramatically changed during the financial crisis. Many now argue that role of PR is more of that of an intelligence and analytic role to provide strategic insights to the higher management of the firm. PR managers therefore now need to properly and regularly communicate with the managers to inform them the strategic significance of PR related issues. This paper makes a conclusion that in times of financial crisis, firms can increase their PR efforts by directly communicating with their target market. However, given the general sentiments about the firms, it is important that firms must accept the responsibility and become accountable for the crisis which has engulfed many developed countries. The use of social media can also be one of the key strategic assets available to PR managers to actually penetrate further into their target markets and develop one to one communication with their customers. Social media can also offer an opportunity to spread word of mouth hence PR managers need to design their strategies in a manner which can give them most exposure. A higher level of exposure can result in better marketing and improved sales for the firms.

Learning Team Policy Analysis II Paper Essay Example | Topics and Well Written Essays - 500 words

Learning Team Policy Analysis II Paper - Essay Example If the police do not have the duty of arresting the suspects, then offenders cannot be taken through the four policies (Mackenzie 4). There would also be no offenders since the courts would not have any suspects to prosecute. The police policies mainly involve arresting suspects. The suspects can be reported by the public or spotted by the police. The police then go ahead to have statements of wrongdoing by the suspects written down in preparation for the court. This directly affects the court since the prosecutors can only prosecute the suspect according to the statements written down. Sometimes the prosecutors end up complaining about the poor quality of the statement forwarded by the police. The role of the police goes on to affect the correctional facilities, if the suspect becomes convicted of his/her offences at the court. It affects the correctional facilities by having the offender punished according to the offences he/she has been convicted of and their magnitude. Over time, drug related arrests have increased significantly. The reason behind the increase mainly involves the higher rate of testing for drugs. This led to drug related offences being the highest number of arrests made. As a result, most of the correctional facilities have too many offenders (Drakeford and Kristin 13). Due to this problem, prosecutors found it necessary to avoid prosecuting suspects possessing little quantities of drugs. As a result, the correctional officers have recorded less congestion in their facilities. In conclusion, the police play a central role in the criminal justice system. Without the police, the criminal justice system can as well be considered useless. For instance, a judge cannot pass judgement on a suspect without considering the offence that led to the suspect’s arrest. Likewise, a prosecutor cannot prosecute a suspect without considering the offence that led to the suspect’s arrest. The correctional officers then end up administering punishment

Cooperative Learning (Education) Essay Example | Topics and Well Written Essays - 1000 words

Cooperative Learning (Education) - Essay Example Every person perceives and processes the acquisition of knowledge in different ways and these preferences can be described as unique learning styles. Thus learning is transformed into awareness to the learner who recognizes their own preferred mode of learning and assistance being given to develop a learning catalog through several experiences combined with alternative modes. The 4MAT system of learning developed by Bernice McCarthy can be identified as Innovative learners wherein this type of learners is primarily interested in personal meaning. They require reasons for learning, reasons that enable connection between acquired information and personal experiences combined with this application to every day life. Instructional modes that are effective with such kind of learners are through Cooperative learning, brain storming sessions and integration of content areas. The next kind is Analytic learners who are primarily interested in acquiring details thereby intensifying their understanding of concepts. The analytic learners gain knowledge through Lectures, research analysis of data and listening to ‘the experts’. The common sense learners prefer to investigate in the working of things. Experimental learning activities utilizing hands on missions are best suited for them. Dynamic learners are more interested in self directed discovery. They follow their own intuition and seek to teach others as well. Independent study combined with simulations and role play proves to be effective style of learning. There are various techniques of imparting knowledge to the entity who acquires knowledge. Cooperative learning is a teaching technique wherein small teams involving the students of different levels based on their ability utilize numerous learning activities in order to improve their comprehension of a subject. â€Å"Cooperative learning exists when students work together to accomplish shared learning goals.† (Johnson, 1999). Every participant of the team is

Contribution of Public to a Company's Marketing And Sales Efforts Essay

Contribution of Public to a Company's Marketing And Sales Efforts - Essay Example An overall theoretical emphasis of public relations is based upon two important and fundamental arguments. Firstly, it is suggested that public relations are a manipulation whereas some see public relations as the dissemination of information, as well as promoting understanding between public and organization. As such, PR is also the art and science of analyzing and predicting events and assessing their possible impact on the organization and other stakeholders involved in the process (Heath, 2001). It is also critical to note that communication is a relatively larger term which includes overall management of communication at the organization-wide level whereas public relation is considered as a narrow and focused use of communication between an organization and its public. It is therefore argued that senior managers of the organization should involve public relations managers in the overall decision-making process. This is because of the fact that public relation managers have to ma intain external communication of the organization in a manner which can leave a positive impact on the organization. It is also suggested that the public relations managers must also develop open lines of communication with the managers in order to inform them about the possible consequences of the actions taken by the management (Smith, 2005). Public relations have been mostly associated with communication as described above; however, communication in this regard has to be a two-way communication. It is also related to the maintenance of mutual relationships between the public and the organization. Public relation is also considered as an intelligence function because PR managers... This report approves that Public Relations as a discipline has evolved over the period of time as more and more variations were added to it. In its essence, Public Relations or PR is a function of organizational communication wherein a firm tends to communicate with its public. Over the period of time, the way firms approach PR has changed and the role of PR has further dramatically changed during the financial crisis. Many now argue that role of PR is more of that of an intelligence and analytic role to provide strategic insights to the higher management of the firm. PR managers therefore now need to properly and regularly communicate with the managers to inform them the strategic significance of PR related issues. This paper makes a conclusion that in times of financial crisis, firms can increase their PR efforts by directly communicating with their target market. However, given the general sentiments about the firms, it is important that firms must accept the responsibility and become accountable for the crisis which has engulfed many developed countries. The use of social media can also be one of the key strategic assets available to PR managers to actually penetrate further into their target markets and develop one to one communication with their customers. Social media can also offer an opportunity to spread word of mouth hence PR managers need to design their strategies in a manner which can give them most exposure. A higher level of exposure can result in better marketing and improved sales for the firms.

Cooperative Learning (Education) Essay Example | Topics and Well Written Essays - 1000 words

Cooperative Learning (Education) - Essay Example Every person perceives and processes the acquisition of knowledge in different ways and these preferences can be described as unique learning styles. Thus learning is transformed into awareness to the learner who recognizes their own preferred mode of learning and assistance being given to develop a learning catalog through several experiences combined with alternative modes. The 4MAT system of learning developed by Bernice McCarthy can be identified as Innovative learners wherein this type of learners is primarily interested in personal meaning. They require reasons for learning, reasons that enable connection between acquired information and personal experiences combined with this application to every day life. Instructional modes that are effective with such kind of learners are through Cooperative learning, brain storming sessions and integration of content areas. The next kind is Analytic learners who are primarily interested in acquiring details thereby intensifying their understanding of concepts. The analytic learners gain knowledge through Lectures, research analysis of data and listening to ‘the experts’. The common sense learners prefer to investigate in the working of things. Experimental learning activities utilizing hands on missions are best suited for them. Dynamic learners are more interested in self directed discovery. They follow their own intuition and seek to teach others as well. Independent study combined with simulations and role play proves to be effective style of learning. There are various techniques of imparting knowledge to the entity who acquires knowledge. Cooperative learning is a teaching technique wherein small teams involving the students of different levels based on their ability utilize numerous learning activities in order to improve their comprehension of a subject. â€Å"Cooperative learning exists when students work together to accomplish shared learning goals.† (Johnson, 1999). Every participant of the team is

Contribution of Functionalism Essay Example for Free

Contribution of Functionalism Essay Functionalists believe that everything in a society contributes to the wellbeing and running of society, e.g. the government, the family, education etc. functionalists are concerned with the role of education within society, Durkheim and Parsons have identified 4 basic functions of education; passing on societies culture – this creates a consensus of shared norms and values. Education also provides a bridge between particularistic values (judging particular individuals values) and ascribed status of the family (fixed by birth) and the universalistic values (judging according to abstract set of standards). Education provides society with a well-trained and qualified workforce. Finally Education selects and allocates people to roles in a meritocratic society and legitimizes social inequality. Functionalists believe that education benefits society as a whole, however Marxists argue that education benefits the ruling class, while feminists see it as benefiting men. The idea that education passes on society’s culture is criticised by Marxists, seeing education as promoting the values of power groups/ruling class. Hargreaves believes that education promotes competition and individualism rather than shared values. If education does provide a bridge between particularistic and universalistic values that education should promote social solidarity – however education can be divisive because the hierarchy of schools and universities can separate class. Education is meant to select the most appropriate people to do particular jobs, however other factors apart from qualifications influence the labour markets (e.g. social contracts), therefore promoting social inequality as a great deal of research shows that class, gender and ethnicity influence achievement, making the labour market unequal. Parsons also argues that schools provide a secondary socialisation. It teaches that relationships in society are based on what people can do for us and what we can do for them; it provides a form of social control and social solidarity, children learn deferred gratification whereby we can’t always g et what we want when we want it. Education also provides a transmission of culture values. Davis and Moore argue education ‘sifts and sorts’ students out – some in different sets and leaving school at different times decides which jobs they end up doing and what class they are in. sifting and sorting can be done through banding and streaming students in to sets, and also through examination. Both Marxists and feminists see that schools play a major role in an excuse of social inequality; the both show an interest in structural relationships of education and different parts of society e.g. the economy. Both prospective see the education system contributing a powerful influence on social solidarity. Marxists believe that the education system serves capitalism and keeps classes divided through banding and streaming. Education serves the needs of society according to functionalists, however Marxists believe that it teachers children to be submissive, through social control and the hidden curriculum. According to functionalists education explains social inequality, whereas it is argued by Marxists that education serves to justify a person’s class position and say that is can be blamed on the individual rather than the unequal structure of society. Marxists view meritocracy as an illusion. Hasley believes that education fails to offer the same opportunity to lower social classes, as to the higher classes. Furthermore Functionalism provides some good points into the ways in which we understand education; however it fails to see the ‘realism’ of meritocracy and social class inequality. Functionalism relies on the assumption that everyone agrees to the norms and values of society, and that the system is meritocratic and equal to all within it.

Six Sigma Methodology of Engine Overheating

Six Sigma Methodology of Engine Overheating Problem The Six Sigma is methodology for continuous improvement of process quality, operational excellence and minimizes defects by keeping in mind of customer requirements. The six-sigmas aim is to achieve 1.28 process capability per million opportunities in production, design of product and in administration of products. Adaptation of six sigmas in industry can lead to unrealistic improvement. In this paper the author depicts the use of six sigma methodology for eliminating an engine overheating problem in an automotive industry. Its also explores how company can use that methods and move toward six sigma quality level. The DMAIC (Define Measure Analyze Improve Control) method used by the author to solve an underlying problem for process variation and high rate of defects. After implementing this technique, the author found sand fusion and metal penetration were responsible for jamming the cylinder head. Hence implementation of method results into a reduction in the jamming problem observed in the cylinder head and increased the process capability from 0.49 to 1.28. This improvement had an significant impact on financial statement saving ($US110000 per annum). Â   Â   Process Figure 1: Process mapping for cylinder head core making In this case study the main objective was to reduce of water jacket- passage jamming in the cylinder head of an engine. This problem was tackled by six sigma DMAIC methodology. The cylinder head is the cast product used to produced high power that is produced at the bottom surface of the cylinder head and subjects to high heat and vibration. The water jacket passage is a complex passage for water circulation around the engine. The major problem was jamming the water jacket passage leading to customer dissatisfaction. The root cause of this defects has been identified as sand fusion and metal penetration during casting. Sand fusion defects are held by high temperature molten metal fuses with the mould and core. Metal penetration is due to porosity remain in the cores. Thus, it occurs in 13 location as shown in figure 2. Figure: -2 Location of water jacket jamming The main focused on the following process to enhance the customer satisfaction and reducing COPQ (cost of poor quality) from 0.194 defects per unit (DPU) to 0.029 DPU. Sand preparation Core making process Wash preparation and coating After that authors, have been used DMAIC tool to reduce defects and improve the quality of the product. Each stage of DMAIC (Define, Measure, Analyse, Improve and Control) is explained below. Figure: -3 Five step methodology of six sigma The Define Phase: This is the first step of the DMAIC in which project goal, scope, boundaries and customer requirement are defined. The projects team member includes a champion, a black belt, a green belt and two graduate engineer. Furthermore, the team member asks certain question in charting sessions such that what is wrong in the production of the cylinder head casting? where is the problem? How big is the problem? What is the impact of the problem. The team make sure that these points should be been investigated prior the measure phase. The main goal of this projects was to reduce defects from 0.194 to 0.029 DPU, which immensely decrease in the cost of poor quality. After this the team conducting destructive test on cylinder head and identified root causes and performing brainstorming to an conclusion that the jamming was due to sand fusion and metal penetration. They also conclude that the major roots cause was the porous core. The main focused on the following process to enhance the customer satisfaction and reducing COPQ (cost of poor quality). Sand preparation Core making process Wash preparation and coating The measure phase: In this phase the teams select one or more products specification, mapping the process, making necessary dimensions and establishing a baseline of the process capability or process performance. This will identify all the value and non- value added steps, key process inputs and outputs. After mapping the process the team member proceed to analysis the causes of defects using cause and effects diagram shown in figure 4. Figure: -4 Cause and effect analysis of the porous core Table 1 Causes and effect matrix Its shows thats the process variables affecting the porous core were sand leakage, blow pressure, the AFS number of the sand, the gap in core box and vent choking. After identifying that contribution of porous core is over 80%, they create cause and effect table 1 showing customer needs with respect to process characteristic that are critical to customer. The next step was to define performance standards according to customer demands. A data collection plan has been establishing to track the project output and standard setting exercise. To identify the source of variation in the measurement system a gauge repeatability and reproducibility (RR) study was conducted. Its necessary to redesign the gauge to train operator how to use new gauge and read the gauge instrument and suitable fixtures were used to help the operator for more consistency. This system is used when there is variability less than 10% od the total process variability. This study is performed to check the accuracy of the workers operating the machine. Table 2 Result of gauge RR Study Thus, the result shows that variation is 6.08% which implies the measurement system acceptable as show in table 2. From the data Cpk value is estimated to 0.49, hence it is clearly indicated that the process performance is poor and improvement needed. The analysis phase: In this phase the first step is to gather data from the process to obtain a better picture of the depth of the porous core under different conditions. Later no the data that are factor affecting are being collected over a period of 36 days from different shits as shown in table 3. This data is further analysed to determine the relationship between process parameters direction of improvement. Table 3 Factors affecting response before improvement The passage jamming tendency relation to location is shown in the figure 5 with the help of Pareto chart. This has been drawn on the bases of day to day monitoring and recording the passage jamming at 13 location were arranged in descending order on X axis of the Pareto chart. Figure: -5 Pareto chart to show location wise jamming tendency The main aim of the project team to enhance the process capability by reducing variation in the process. A regression analysis is performed to determine the significance of process parameters. According the table 4. The variation P values less than 0.05 to 0.01 that are sand leakage, bulk density, and vent choking ratio are need to be further optimised and controlled. Table 4 Result of regression analysis for process parameters The improve phase: In this phase using three process parameters sand leakage, bulk density, and vent choking ratio are identified from the analysis phase. Sand leakage When the door half and the ram half were closely packed due to misalignment of the two halves at that time sand was coming out of the core box, after this the two halves were properly aligned and packing were used to seal any opening ends. The parameter may be varied from 10 to 30g/blow. Bulk density The required bulk density of core sand is between 1.78 and 1.95 g/cm3. To increase the bulk density iron oxide and mill scale was added, the iron oxide composition was accumulated to 3% to realize the required bulk density and to improve the high-temperature thermal properties of the core sand. Mill scale addition of 1.5 % additionally helped to extend the density and thermal conductivity of the sand. Vent choking This has been considered one of the serious problems posed by the foundry men. The resin used for the core sand blocked the gap of vent by sticking during the curing process. This results in the occurrence of porous core because from the core shooter air cannot escape out of the core box and only 30 vents were blocked out of 52 vents. Thinner was used to clean this vents. This cleaning was increased from once to twice a week during each shift break. The following steps were taken to control the process. AFS number Proper care was taken of sand so that only sand grain of 65-70 reaches the hopper of shell core machine. Blow Pressure The pressure gauge was checked to maintain blow pressure range of 4-4.5kg/cm2. Baume of wash According the specification standards (52- 56 Be) the was regularly checked. Fin thickness Using corrective maintenance, the fine thickness of range 0-0.85 was brought. Design of experiment (DoE) was conducted using three process and each process was studied at different levels. To have sufficient degree of freedom each trial condition was replicated as shown table 5 the results of the experiments shown average depth of porous core. Hence, the average depth of porous core was 1.25mm. The figure 6, 7 depicts the main effect plot and the interaction plots to relate this it was decided to construct a normal probability plot of effects. Figure shows 6 the main effects were statically significant at 10% level as well as figure 7 suggest light interaction between vent chocking and sand leakage. From figure 6 it seen that the optimum level of the process parameters for minizine all three defect. Thus, the average depth of the porous was computed to be 0. 80mm. Hence, process capability was improved from 0.49 to 1.28. Table 5 Result of full factorial experiment Figure: 6 Main effect plot for the depth of the porous core Figure: 7 Interaction plot showing the interactions among the process parameters The control phase: In this phase the extensive programme was conducted for the case study. Process sheets and control charts were made to take preventive action before the process went outside of control limits. A complete data base was prepared and proper monitoring of process help to detect and correct the signals before they result into customer dissatisfaction. run charts for the depth of porous core were drawn before and after improvements. The purpose of the run charts was to analyse variability in the porous core. Figure 8, 9 shows all the point are in the specification and that variability in the porous has been reduced. Figure: 8 Run chart for the porous core before improvement LSL, Lower specification limit, USL, Upper specification limit. Figure: -9 Run chart depth of core after improvement Table 6 Comparison before and after improvement based on key metrics As shown in table 10 the comparison before and after improvement the depth of porous and various systems has been improved and control by six sigma. If I were the project leader: In this case study, Brainstorming 5 why SIPOC 5S I would like to use all tools. In first step when team is made, it made by only team member so I would like to take one or two members from outside the plants and who are not from this field. By doing this there may be chance to get different ideas from them. Here author did detail study of whole process and found the reasons of problem and best possible solutions. After collecting data, I would suggest team members to find root causes by doing brain storming and also using Ishikawa Diagram. One the other important tool that authors didnt use that should be used is VSM (value stream map) through which we can easily find bottleneck of the process. I would also have used Poka -Yoke (error proofing) tool to easily find error and controlled production of incorrect parts. Just to apply Six sigma is not sufficient to improve process of product but also maintain the quality is one of the important things in any industry. So if I were the in charge of the project I would suggest to sustain the improvements and motivate team to find more better ways of handling problems.

Woody Guthrie Essay -- Biography Biographies

Woody Guthrie   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Woody Guthrie, born Woodrow Wilson Guthrie, was born in Okemah, Oklahoma in 1912. When he was 16 he began to travel around the United States (Feather 428). He had a great love for music and soon began writing his own songs about the Great Depression and the treatment of the migrant workers, who were forced to move west because of the Dust Bowl.   Ã‚  Ã‚  Ã‚  Ã‚  His music greatly influenced many people across the country. However, Woody never let the fame go to his head.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"When Woody Guthrie was singing hillbilly songs on a little Los Angeles radio station in the late 1930’s, he used to mail out a small mimeographed songbook to listeners who wanted the words to his songs, On the bottom page appeared the following: ‘This song is Copyrighted in U.S., under Seal of Copyright # 154085, for a period of 28 years, and anybody caught singin it without our permission, will be mighty good friends of ourn, cause we don’t give a dern. Publish it. Write it. Sing it. Swing to it. Yodel it. We wrote it, that’s all   Ã‚  Ã‚  Ã‚  Ã‚  we wanted to do.’†(qtd. Pete Seeger www.geocities.com/Nashville/ 3448/guthrie.html) Woody was very passionate about his causes. He felt very strongly about the mistreatment of the migrant workers, probably because he was himself an â€Å"Okie†. His works served as inspiration for musicians like Bob Dylan and Pete Reeves 2 Seeger and not to mention â€Å"countless, less-famous others† (www.geocities.com/Nashville3448 guthrie.html) ...

Langston Hughes Essay examples -- essays research papers

The period of the Harlem Renaissance was a time of great change and exploration for African Americans . It was during this point in the early twentieth century that African Americans were exploring their cultural and social roots. With the rapid expansion of a cohesive black community in the area, it was only a matter of time before the finest minds in Black America converged to share their ideas and unleash their creative essences upon a country that had for so long silenced them. In the midst of this bohemian convergence, many notable figures arose who would give a new voice to African Americans. With such great notables as Countee Cullen, Jean Toomer, Zora Neale, and James Johnson, mainstream American now had a unique window into the plight of African Americans all over the country. One individual though stands out as one of the most prominent figures of the Harlem Renaissance. Langston Hughes defined himself by his ability to pursue the true essence of â€Å"black folk† a t a time when black identity, culture, or art was considered an oxymoronic concept. Hughes sought to explore the true identity of Black America even amidst criticism that his work was anti-assimilationist in its literary expression. Wallace Thurman, one of Hughes’ closest friends had this to say about the poet’s subject matter: â€Å"He went for inspiration and rhythms to those people who had been the least absorbed by the quagmire of American Kultur, and from them he undertook to select and preserve such autonomous racial values as were being rapidly eradicated in order to speed the Negro’s assimilation.† ( Bloom 161) To many black critics, including Thurman, the subjects of Langston Hughes’ poetry exposed an aspect of the black culture that, according to Countee Cullen threw wide, â€Å"every door of the racial entourage, to the wholesale gaze of the world at large (Bloom 152).† Hughes was a lover of his people and sought to explain and illuminate the Negro condition in America. He created works of literature that were distinctively Negro in their elements: Without repudiating the Americanness of the Afro American, he defined how a work of art by a black American can be Negro, the artist’s Americanness notwithstanding†¦..The black artist stands a good chance of capturing the Negro soul if he looks for his material not among the â€Å"self-styled â€Å"hi-class† Negroes,† but among â€Å"the low down folks†, the ... ...gston Hughes manifested itself in â€Å"The Weary Blues†. Hughes wrote the poem to be played to music and it was performed with an accompaniment of jazz in the background. The flow of the poem is in tune to a blues beat. It incorporates the slow mellow mood of the blues and its easy free flow of thought. The poem captures the essence of sadness and melancholy that is attributed to the blues. Hughes writes about observing a piano player as he plays the sweet blues in the night: â€Å"He played that sad raggy tune like a musical fool Sweet blues! Coming from a black man’s soul. O Blues!†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  (Norton 1733) â€Å"The Weary Blues† captures an important element of the black identity, that of its music and the soul which is put into its expression. The poem captures that soul of the black man as he wails a mellow tune to the beat of a blues rhythm. Langston Hughes established himself as the poet laureate of Harlem. He served as the voice of the downtrodden, as well the elite in black culture. The criticism that he once received is now praise as his influence is manifested in the affirmation of the black identity.

The Rise of Autism

â€Å"In February 2007 the Centers for Disease Control and Prevention revised the prevalence figures for ASD to one in every 150 individuals† (Richard, 2008, p. 26). There are many theories for this increased incidence. One factor discussed is the ability to finally fully diagnose the disorder. Since the increased awareness of autism, scientists have been busy researching and modifying the diagnostic criteria for autism. Correctly diagnosing is a very important step in helping children improve skills that are affected by autism. The other factors discussed are the general developmental disorders that take place during early childhood. There are many possible factors, such as vaccinations and genetics, that have led to the rise of autism and because of this rise funding for autism research has increased tremendously, as has the cost of treatments. Autism used to be a low incidence disorder now it is one of the fastest growing developmental disabilities in the United States. There is still not one explanation for this sudden change in history, but scientists are getting closer and closer to the answer everyday. Since scientists have discovered a diagnosis for autism, they have been able to better understand autism and the possible causes for its existence. Proper diagnosis has been a huge factor in the rise of autism, but that still doesn’t mean the cause of autism is not important. There is a reason for this rise and finding the cause is the only way scientists are going to be able to prevent this increased incidence from growing in the future. One possible factor that scientists are researching is environmental toxins. Evironmental toxins have been a long suspect for the cause of autism. There are many ways that children can be exposed to these toxins. Children could be exposed even before birth, during excessive ultrasounds and even electronic devices. One scientist conducted a study on the drug terbutaline, a drug used to stop pre-term labor in pregnant woman. He found a direct correlation in the continued use of terbutaline and the increased likelihood of autism among twins (Patel & Curtis, 2008, p. 83). This is just one study that has been proven to show a link between environmental toxins and autism. Mercury is another issue that has been researched. Mercury has been put in the air through coal-fired power plants, as well in vaccines. Mercury and other chemicals have been shown to alter the normal development of the brain during fetal development in the womb and during early childhood development (Kirby, 2005). Findings have indicated that many children have a metabolic impairment that reduces their ability to rid their bodies of heavy metals and other toxins (Wallis, 2008). This suggests that there is some link between the two, environmental toxins and autism, even if toxins are not the sole cause of the disorder. Another possible factor is nutritional problems among autistic children. Autistic children have significantly low levels of nutrients in the hair, blood and other tissues. Along with the lack of nutrients, they usually have low levels of magnesium, zinc, selenium, vitamins A, B-complex, D and E, omega-3 fatty acids, and carnitine (Patel & Curtis, 2008, p. 82). Therefore, this proves that nutritional deficiencies is a common problem among autistic children and may link scientists to a possible cause. Another issue scientists have found in autistic children deals with the allergies towards gluten and casein. Gluten is a protein found in wheat and other grains and casein is a protein found in dairy products. Scientists have found that children who have allergies to gluten and casein experience odd behaviors. If an autistic child would eat either of these two substances it would send them into hours of disturbing behaviors (Simontacchi, 2008, p. 10). Scientists have found because of this study that children that are a gluten-free and casein-free diet, they do not experience as many tantrum behaviors. This also helps support the fact that nutritional problems can cause autism. The last possible factor discussed is the possibility of genetics and its connection to autism. Most scientists believe that genetics is one of the major causes for autism. There are many findings that have led scientists to believe this is true and one of these is simply because this disorder has been known to run in families. Studies have shown that if one child is autistic, his or her sibling has a three to six percent chance of being autistic as well. Identical twins have a much greater probability of being autistic than fraternal twins (Merriman, 2008, p. 8). This is more than enough evidence to show that there is a connection between genetics and autism. Scientists have also discovered a variety of genes that have showed signs that link to autism. Scientists are still not positive which gene has more of a connection with autism, but they definitely have found a relation between the two. One of the areas that researchers in the Autism Consortium have identified is the 25-gene area on chromosome 16 that when duplicated or deleted could account for a small percentage of autism cases (Merriman, 2008, p. 18). Scientists have uncovered a lot of new evidence to support the connection between autism and genetics. The rise in autism has increased funds for autism research tremendously. Since scientists have been able to fully diagnose autism, government involvement has grown immensely. There have been many new foundations introduced to help research for autism. One of the many include The Autism Research Foundation, which is a nonprofit, tax-exempt organization dedicated to researching the neurological underpinnings of autism and other related developmental brain disorders (Chmura, 2008). The Autism Research Foundation has a big impact on the future for autism research. A recent news release in April 2008 stated that, â€Å"The FY08 Defense Appropriations Act provides $6. 4 million for the Department of Defense Autism Research Program to improve the lives of individuals living with autism spectrum disorder now† (Chmura, 2008). This contribution has been an enormous help in the funding for autism research. The rise of autism has also caused an increase in cost for the families of the autistic children. Families of the autistic child spend thousands of dollars on treatment. Most of this money families spend is just trying to find the right treatment for their child because not all treatments work for the same for every child. New technology has also been a factor in the increased cost for autism treatments. Not only is the cost of the treatments expensive so is the cost of screening and diagnosis. Many groups have started grant programs to assist those families with an autistic child who are in financial crisis. One of these grants is brought by the National Autism Association. Families who live in the United States with a child, no older than age eighteen, on the autism spectrum may qualify for the grant. The maximum dollar amount one can request is $1,500. This money is to only be used for biomedical treatments, supplements or therapies for the child (â€Å"CDC study†, 2007, p. 6). These grant programs will be a huge help for families who are struggling to pay for these expensive treatments and screening tests. Scientists are still in the process of finding the exact cause of autism. One day scientists may finally be able to find a cure and put an end to this rise of autism children. Knowledge of autism has come a long way since the first diagnosis of autism and hopefully that trend continues into the future. Diagnosis has been a very important part in helping autistic children improve their skills as well as helping scientists better understand autism altogether. Now scientists have a lead in the possible factors like environmental toxins, nutrition, and genetics. Once the pieces are put together, scientists will finally be able to control and hopefully put an end to the rise of autism among children in the United States. Reference http://www.time.com/time/health/article/0,8599,1821595,00.html

Marketing Report – Baskin-Robbins

The purpose of this report is to investigate the possible approach of a new market segment with a new offer by the American ice cream manufacturer Baskin-Robbins. 1. 2. Scope The report will refer both to the characteristics of the targeted market segment, as well as to the features of the new product that will make him accepted by the target clients.1. 3. Methodology Secondary research was used in order to build the information base necessary for the development of the present report. Various academic studies, newspaper articles, company reports and websites have been explored.In order to develop the marketing proposal, both analysis of available information, as well as creative use of observed market patterns were the other methods used in writing the paper. 1. 4. Limitations Due to limited access to well developed ice cream market studies (that might amount up to $3000) the information used as base for analysis on are rather basic. Also, the present report is limited by its word c ount of +/-2200 and is written individually. 1. 5. Assumptions It is assumed that the information found during secondary research is accurate. 1. 6. BackgroundThe present report will firstly focus on defining the targeted market segment and motivating why it should be taken into consideration. Following, the characteristics of the new product will be presented and recommendations on its introduction on the market will be given. The 4P marketing model is used in constructing the image of the new product. 2. NEW PRODUCT DEVELOPMENT 2. 1. Market segment characteristics Ice cream is a product that makes no discrimination. Everybody loves it and it can be found in more than 93% of American households (Geisler, p. 1).Historically, ice cream’s constant consumers are children, and for years they have been the main target of manufacturers (Barrette, p. 1). Households with children sum up to 34% of total ice cream consumption, as compared to the lower 20% level reached by the household without children consumption. Nevertheless, U. S. Census Bureau predicts a declining trend in youth population for the next years, which will make producers upgrade their strategies in order to start reaching more intensively the adult consumers. There are different patterns of ice cream consumption between children and adults.As commented by Marty Hogan, director of brand management, Ben & Jerry’s Homemade Inc. , South Burlington, Vt. , â€Å"parents know that children will be perfectly satisfied with a big gallon tub of air-whipped ice cream, but mom and dad are also sneaking that Ben & Jerry’s [premium and super-premium ice cream] and putting it in the back of the freezer for themselves†. Laura Hindulak, director of marketing with Pierre’s French Ice Cream Co. , Cleveland, Ohio, seems to agree with the same statement, when she ads that â€Å"the majority of [adult] consumers are looking for truly rich and indulgent premium and super premium ice cream s.[†¦] When the choice is for full-fat, regular ice cream, consumers are willing to forgo calorie-counting and enjoy the rich, great taste that the higher butterfat flavors offer† (Cook, p. 1-2). The American ice-cream market knew sales of slightly more than $21. 6 Billion in 2005 and it is forecasted to reach about $24 Billion by 2008, after it knew a 24% growth between 1998 and 2003 (Rea, p. 1). The ice cream market is led mainly by four manufacturers, summing a little over 40% of its sales. These companies are: Unilever, Ice Cream Partners USA, Dreyers Ice Cream and Blue Bell Creameries.About 18% of sales are represented by the private label products, regional and local companies summing up to the remaining 40% of sales. (Geisler, p. 2) Divided by states, California leads the way in ice cream and frozen dessert production, Indiana, Pennsylvania, Texas, Ohio, New York and Minnesota being the other leading producing states. (Geisler, p. 2) The target market segment chous ed in this paper is represented by the Hispanic young adult population, especially between 21 and 35 years. The choice of this specific segment is due to some very important demographic and consumption data:— As of July 1, 2005, the population of Hispanics within the USA is estimated at 42. 7 million (US. Census Bureau), meaning an important market in possible consumers, that is already taken seriously into account by American producers. — Hispanics are also the fastest-growing minority group in the U. S. Between July 1, 2004 and July 1, 2005 a 3. 3% growth rate has been registered within the Hispanic population by the US. Census Bureau. This offers a sure future distribution market for the products created especially to respond to their needs.— Siboney USA, a New York-based advertising agency comments that about 70% of the entire American Hispanic population resides in six states. This can make the task of better targeting and reaching the segment a lot easier. The graph hereby presents this division of Hispanics into states. — Median age of Hispanics was 27. 2 years vs. 36. 2 years for the population as a whole in 2005 (US Census Bureau), meaning: a young population opened to new products and ideas. — Hispanics tend to consume more soft ice cream compared to the other non-Hispanics: 44 vs.37% (Banerjee A, p. 1), meaning that the rate of per capita ice cream consumption within Hispanic population is higher than for non-Hispanics. Consequently, if a product will respond to the needs of this category, it would register higher sales volumes than one that would respond to the needs of non-Hispanic population. — Hispanics tend to prefer Latino flavors: as commented by Haagen-Dazs General Manager of company’s Minneapolis location, Dawn Uremovich, the â€Å"Dulce de leche† flavor is the second most popular of the company, after vanilla.â€Å"This came from our South American market, where dulce de leche is a p opular dessert† he comments. (Hall, p. 1). This might be just the needed precedent showing that products that bring that homely feeling to the Latino population, register higher sales volume within it. 2. 2. The new product 2. 2. 1. Product Based on the demographic and consumption related information presented above, we will recommend the development and introduction on the market of a Hispanic flavored ice cream – â€Å"Sabor latino†, that will for sure interest its target segment: ice cream containing a center of Latin-traditional alcohol.The ice cream base should be vanilla or chocolate – as they continue to be the two most sold flavors in the USA (Phillips, p. 1) – already flavored with the specific alcohol. Taking into consideration the most important origins of Hispanics, drinks from their respective countries should be taken into consideration: tequila (directed especially to the Mexican origin population that sums up to 64% of total Hispanic origin population in the US – see Graph above), and rum (mainly for the Puerto Rican and Cuban population).Depending on how well received by the market the product will prove to be, future flavors like Brazilian Caipirinha and Cuban Mojito might enter on the market. 2. 2. 2. Promotion Studies show that product names and advertising in Spanish are more appealing to the Hispanic population (Accetta Smith, p. 1-2). This is also the motivation for choosing the name of the brand â€Å"Sabor latino† – â€Å"Latin flavor† that would come (at least at the beginning) with the two options – tequila and rum.The regular channels of promotions should be used, with a higher focus on the regions highly inhabited by Hispanics. As well, advertising, television, in-store point-of-purchase displays should be at least bilingual. Studies show also that Hispanic TV seems to be â€Å"twice as effective and three times more efficient than general market TV at driving Hi spanic sales† (Accetta Smith, p. 1). Therefore, a focus should be established on TV promotion within Hispanic TV channels. 2. 2. 3. PriceAccordingly to US Census Bureau and own analysis, median earnings of full-time, year-round Hispanic workers was lower than for non-Hispanic workers (about 40% lower for Hispanic males and 30% lower for Hispanic women). This is one of the main reasons that it would be recommended for Baskin-Robbins to set a conveniently lower price for this product, as to make it affordable by its target market segment. Even if the product should be design as premium or super-premium, it must be taken into consideration the lower incomes of its targeted market segment, and thus fix a lower price for it, as long as total costs allow it.2. 2. 4. Placement The first destination of the product should be the six American states that concentrate 70% of the Hispanic population presented in the first graphic of the project, using the classical channels of distribution . In a second step, other states that have high percentages of Hispanic population should be reached. 3. RECOMMENDATIONS A necessary step in the introduction of â€Å"Sabor latino† will be to develop various market study and focus groups in order to decide the best concentration of alcohol both in the body of the ice cream and in its liquid center.It must be remembered that features of the product must define it as a premium or super-premium product, in order to easily reach the young adult and adult target population. As presented by the U. S. Dairy Export Council, â€Å"super-premium ice cream tends to contain 16 to 18% milk fat and low overrun (20-50% range), making it a very dense, and ultra-rich quality dessert†. A recommended future destination for the product would be the Mexican market, as well as the other Latin American countries.At is it specified in various articles, Mexico is one of the favorite importers of American ice cream. And for sure, if one product will be designed to reach to their needs, there will be no reason for a successful exporting activity of this new Baskin-Robbins brand: â€Å"Sabor Latino†. The present exports situation is described in the table below. . REFERENCE LIST 1. Terrie Hall (2005) â€Å"Haagen Dazs franchise profile†, Merger Place 2. Koppenhoefer, Katie; Pupillo, Marti (2005) â€Å"Just the facts: ice cream sales and trends†, IDFA 3.Cook, Julie, (2002) â€Å"Adult appeal†, Stagnito Publishing 4. Banerjee, A (2000-2001) â€Å"Characterization of high risk food consumption Practices among the Hispanic population†, FoodNet 5. Rea, Amy C. (2004) â€Å"Screaming for ice cream: a rapidly growing market, ice cream nevertheless faces its share of possible demons. What will be the effect of changing demographics on the frozen treat, and how will manufacturers respond? †, Prepared Foods 6. David Phillips (2002) â€Å"Frozen favorites: Twenty five favored flavors in ice cr eam – Industry Overview†, Dairy Foods7. Sarah Barrette (2004) â€Å"Ice Cream Parlor†, SBDCNet San Antonio 8. Accetta Smith, Pamela (2004) â€Å"Cultural Demand†, Dairy Foods 9. Geisler, Malinda (2006) â€Å"Dairy Products Profile†, AgMRC, Iowa State University 10. U. S. Census Bureau (2004) â€Å"Selected Summary Measures of Age and Income by Hispanic Origin and Race: ASEC, 2004† 11. U. S. Census Bureau, Current Population Survey, â€Å"2004 Annual Social and Economic Supplement† 12. â€Å"Hispanic Americans by the numbers†, by U. S. Census Bureau, Fact Monster – www. factmonster. com/spot/hhmcensus1. html