The History Of Zara Information Technology Essay

The History Of Zara Information Technology Essay Zara is the most successful brand of Spanish company Grupo Inditex. Its owner, Amancio Ortega, opened first retail store in 1975 in La Coruna, a small port in Spain. Zara became the worlds largest fashion retailer by 2008 end. By this time it had stores in over 70 countries, out performing its rivals like Gap of USA and Sweden based HM (Hennes Maurits) (http://www.guardian.co.uk/business/2008/aug/12/retail.spain). Zaras Innovative Operations: Daniel Piette, director of fashion, LVMH has described Zara as possibly the most devastating and innovating retailer in the world http://tbmdb.blogspot.com/2009/12/business-model-example-zara-devastating.html, owing to the companys innovative and unique approach in fashion retail. Zara follows the concept of a vertically integrated supply chain, in which the company has a tight control over most of the design phase, production phase and distribution system to its chain of retail outlets. The rest of these processes is handled by its sister concerns with nearby locations. Unlike its competitors Zara does not outsource its production to Asian developing countries; the proximity of production units helps Zara by giving flexibility in production so that the company can meet the ever-changing demands of the consumers more efficiently than its competitors. Zara has integrated the system of POS (Point Of Sales) and has formed a unique method that helps in the production of new designs. POS helps in monitoring what designs are bringing in maximum sales at the retail shops. The store managers are allowed freedom to decide which designs to display and which ones to keep back in the store, depending on the sales of those designs. Zaras employees at the retail outlets gather feedbacks from the customers and convey the information to the headquarters with the help of hand-held PDAs that each employee is required to carry. At the headquarters, the design teams immediately respond to feedbacks sent via PDAs and begin designing new clothes accordingly. The clothes are manufactured and distributed to the retail stores within a short period of 2 to 4 weeks owing to the vertical integration of its supply chain. While its rivals are busy finding and identifying what the latest trends might be and finally take 4 to 9 months to distribute new designs to their respective stores, Zara manages to design, manufacture and distribute new designs in a matter of just of 30 days. Taking advantage of the fast turn around time, Zara eschews the concept of producing just one collection per season, like its rivals do. Instead the designs keep on changing frequently so that Zara manages to deliver new designs twice a week to its retail shops. Zara only produces small quantities of each style so that there is continuous demand of popular designs. It cuts down on manufacturing costs as well. Thus Zara manages to deliver around 12000 different styles in a year whereas its competitors can produce only 4000-5000 per year. Hence, the company-coined phrase, fast fashion http://www.3isite.com/articles/ImagesFashion_Zara_Part_I.pdf. Current Technology in Information Communication Zaras use of technology in information technology is unique from its competitors. Firstly Zara uses much less technology, in terms of expenditure and work-force, than its competitors just 0.5% of its work force compared to 2.5% of employees that its rivals utilise. Similarly Zara spends only 0.5% of its revenue on information technology compared to expenditure of 2% by its competitors. Secondly Zara employs a unique combination of human and IT intelligence. Managers at the stores and the market survey done by the employees, form the human intelligence while IT intelligence consists of the PDA devices used to send information collected by the managers and other employees carrying the PDAs. An order form is transmitted to each managers PDA asking for information such as availability of garments and patterns of garment sales. The managers of each retail outlets then divide this order form into sections and these sections are transmitted to the PDAs of each employee to fill up, based o n customers feedback and the kind of designs sold. Employees then transmit back their respective sections to the managers PDA, after entering the customers requirements. The managers of each store are given total authority to determine and identify which sections are to be retained in the order form. The edited order form is then sent back to headquarters where the designing teams start working on the basis of the order forms. This unique hybrid of humans technology helps in managing the inventories efficiently and quick and efficient link between demand and supply, thus successfully helping in their own doctrine of fast fashion. Summing up Zaras use of technology http://leoborjblog.wordpress.com/2009/08/10/zara-it-for-fast-fashion/: Gather customer requirements PDAs Logistics and transmission of order form POS terminals and modems. Quickly designing new style CAD (Computer Aided Design) Advantages of such an Innovative System Vertical integration of supply chain and short turn around time lead to High turnover of product. Quick and efficient distribution helps to eliminate warehouse requirement, saving on additional storage costs. Searching the market for latest fashion trends and responding quickly to the consumer requirements with the help of hand-held PDAs. Complete autonomy and flexibility to the employees and managers who are in direct contact with the customers. POS terminals run on DOS operating system, which is cheap and easy to maintain and operate. Perceived limitations of this System http://www.slideshare.net/koffman/zara-case-study-2780928 Zara and its sister concerns have been using DOS as their main operating system in all the processes. It is an outdated operating system. As the POS vendor supplies DOS OS to zara only, it can always stop its supply, while continue to supply other operating systems to its other customers. Store managers are the decision makers. Zara headquarter relies solely on the experience and intuition of the managers. Instead of looking after customers, managers and employees have the time-consuming task of manually entering the garment details in small PDAs. This could result in the employees failing to assist some customers in choosing and might miss out on few garment sales. Inventory is maintained manually as well. Information transmitted is one way only. Managers have no knowledge of the inventories at headquarters and the stores distribution centre. Consequently managers cannot promise a customer if a particular garment that has been sold out, can be replenished and in how many days. Promises made to customers not kept can damage Zaras reputation, so the managers need to know about the garments inventories at headquarters and the distribution centres. There is a great demand for Zaras garments even though new designs are available twice a week. Zara may consider increase in production to meet these ever growing demands. Gathering of information therefore may need to be upgraded in terms of frequency. Its competitors can change to a better OS or software package and increase their turn around time, neutralizing Zaras edge of fast fashion over them. New IT Technology for Sustainability http://www.123helpme.com/view.asp?id=97642 Benefits: New technology may not help Zara in increasing the competitive edge over its competitors but will help in sustaining that edge. A new operating system will help in installing software packages that will help in efficient access of inventory at the stores as well as headquarters and distribution centers. Upgrading to new OS will remove the companys dependency on its current supplier of DOS. Using more than one IT supplier will increase Zaras bargaining power. A Network can be set up between HQ, production centers and retail stores. POS system can be automated so that each sale will automatically update the POS devices. If the POS system of all stores can be interlinked all the store managers can easily know the inventory online and can make and keep their promises to customers demanding a particular garment. POS automation will help reduce overall workload of the employees and managers, as they will not have to manually enter every detail required in the order form. There will not be any need of hand held PDAs. Dedicated POS software will ensure that orders will now be made on the basis of theoretical inventories and will be more accurate. Orders can now placed continually increasing the frequency from twice a week to daily. Ideal software to be used for integration would be ERP (Enterprise Resource Planning). Linking all the process in the supply chain, from HQ, design centers to retail stores, will not only help the managers in accessing inventories but will also help HQ to regulate the supplies more accurately according to the orders placed. Production will become even leaner than before. ECQ (Economic Order Quantity) can help in determining quantities of different garments that buyer can order so that there is sufficient stock for the customers. This will reduce inventory cost as well. Knowing reorder levels will streamline managing of the inventory and help in maintaining the autonomy of the managers. Managers can determine from the reorder levels whether a particular garment needs to be ordered before it will go out of stock and can transmit the same to the production centers that are now linked to the retail outlets. Of course manual checks will still be needed occasionally to check a stores real time inventory is same as the theoretical inventory in case of exceptions like garments getting stolen or gone missing. Designers at HQ will now not depend entirely on the managers discretion and can observe themselves sales of new designs due to two-way system integration by ERP. Just in case a store does run out of stock on a particular garment, the manager can easily check the inventories of local nearby stores for availability and suggest the customer to go there. Inter-store connectivity will have added advantage of shipping garments to another store that has more demand of a particular garment. This will further increase the speed-to-market. Besides HQ even managers of different stores will benefit if they know through network what is selling at other stores and what is not. Cost Analysis: Zara will have to upgrade to better OS that will support ERP like Linux, Unix or Windows NT. Implementation cost of Linux is lowest of the three OS. But recurring costs like service-contract is much higher (McAfee et al). Annual cost of using Unix is the lowest and if functionality remains more or less same, Unix will be best suited. If other costs like plans for systems failure are not taken into consideration then implementation cost will relatively much lower than prospective ROI (Return On Investment). Risk Analysis: Changing software and operating system in all retail shops world over is not an easy task. Due to location of Zaras retail outlets all over the world, there will be many extra tangible costs. Cost of replacing current POS system with the new one. Cost of installation of new cables in each store and maybe new infrastructure to support the cables. Cost of external IT support, hiring professional consultants. Cost of internal IT management and technical training of personnel. Time taken to train the personnel till outside assistance is not required cannot be determined as level of training and learning will be different at different locations around the world. Risk Reduction: Both current and new systems should operate together till the personnel of each store can run the new system smoothly; this will not interrupt any service provided to customers. Zara has a huge pilot outlet that is around 1,500 square meters. Zara can use this as training facility from its personnel from all over the world. Zara can use it to test the new system as well. Zara can hire experienced software professionals and open an in-house department for software management and development. Zara can outsource the management and development to experienced software companies. However Zara will have to trade-off between highly efficient and expensive companies. Zara should develop a contingency plan and an exit plan as well in case the company cannot continue with the up gradation for some reason. Robust data backup is required in case the new system crashes due to mishandling by inexperienced staff.

The Earth

1.   Generally, atmosphere layers are hot if they contain gases that absorb some of the light that penetrates to that depth. Transparent layers are cool. The temperature of a layer is generally found by the balance between absorption of solar radiation (heating) and the emission of radiation (cooling). A planet reaches a temperature at which there is a balance between absorption of solar radiation and the emission of infrared radiation by the planet’s surface.The material in the atmosphere, which absorbs solar radiation most actively in ozone. Ozone absorbs electromagnetic waves in the ultra-violet wavelength band. It mainly resides in the stratosphere. Nevertheless, emission and absorption of terrestrial radiation occur at any levels, and the amounts are larger as temperature is higher. Absorption of solar radiation, on the other hand, is mostly limited to the ozone layer. Therefore, resulting equilibrium temperature is high in the ozone layer and low elsewhere.The part of solar radiation that transmit through the ozone layer, though somewhat absorbed in atmospheric constituents and clouds, mostly arrives at the surface (of sea and land) and is absorbed there. In the troposphere, the atmosphere tend to lose energy by radiation alone, but it is compensated by the energy transfer from the surface by means of vertical motion of air (i.e. by convection), and relatively high temperature is maintained. The vertical distribution of temperature in the troposphere is essentially determined as the result of convection.The atmosphere emits terrestrial radiation downward as well as upward. Therefore, terrestrial radiation from the atmosphere arrives at the surface in addition to solar radiation transmitted through the atmosphere. The atmosphere, containing water vapor and carbon dioxide, also absorbs a large part of terrestrial radiation emitted by the surface. The surface air temperature in reality (approximately 287 K) is significantly higher than the temperatu re of the radiation emitted by the earth to space (255 K), because of the effect of the atmosphere absorbing and re-emitting terrestrial radiation. Stratospheric cooling and tropospheric warming are intimately connected, not only through radiative processes, but also through dynamical processes, such as the formation, propagation and absorption of planetary waves. At present not all causes of the observed stratospheric cooling are completely understood.2.   The Earth’s rotational axis is inclined 23.5 degrees from the perpendicular to the plane of the Earth’s orbit. The orientation of the Earth’s axis relative to the Sun and its rays changes continuously as our planet speeds along its orbital path. Twice a year the Earth’s axis is positioned perpendicular to the Sun’s rays, when all places on Earth except the poles experience equal periods of daylight and darkness. These times are the equinoxes, the first days of spring and fall, and they occur o n or about March 21 and September 23, respectively. The Earth’s rotational axis is positioned at the greatest angle from its perpendicular equinox orientation to the Sun’s rays on the solstices – on or about June 21 and December 21.As the Earth orbits the Sun, the inclined axis causes the Northern Hemisphere to tilt towards the Sun for half of the year, i.e. the spring and summer seasons in North America. During this time, more than half of the Northern Hemisphere is in sunlight at any instant of time. During the other half of the year, i.e. the fall and winter seasons in North America, the axis tilts away and less than half of the Northern Hemisphere is in sunlight. The tilting of the Southern Hemisphere relative to the Sun’s rays progresses in opposite fashion, reversing its seasons relative to those in the Northern Hemisphere. The changing orientation of the Earth’s axis to the Sun’s rays determines the length of daylight and the path of the Sun as it passes through the sky at every location on Earth. The continuous change in the angular relationship between the Earth’s axis and the Sun’s rays causes the daily length of daylight to vary throughout the year everywhere on Earth except at the equator.At the equator the daily period of daylight is the same day after day. The changing path of the Sun through the sky produces over the year a cyclical variation in the amounts of solar radiation received that exhibit maximum near the equinoxes and minimum near the solstices. The relatively little variation in the amounts of solar energy received over the year produces seasons quite different from those experienced at higher latitudes. Away from the tropics, the variations in the amounts of solar radiation received over the year increase as latitude increases. The amounts of sunlight received exhibit one minimum and one maximum in their annual swings. The poles have the greatest range since the Sun is in their skies continuously for six months and then below the horizon for the other half year.All seasonal changes are driven by changes in the amount of the Sun’s energy reaching the Earth’s surface (i.e., the amount of insolation). For example, more energy leads to higher temperatures, which results in more evaporation, which produces more rain, which starts plants growing. This sequence describes spring at mid-latitudes. Since visible light is the main form of solar energy reaching Earth, day length is a reasonably accurate way to gauge the level of insolation and has long been used as a way to understand when one season stops and the next one starts.3.   Temperature is a number that is related to the average kinetic energy of the molecules of a substance. If temperature is measured in Kelvin degrees, then this number is directly proportional to the average kinetic energy of the molecules. Heat is a measurement of the total energy in a substance. That total energy is made up of not only of the kinetic energies of the molecules of the substance, but total energy is also made up of the potential energies of the molecules. So, temperature is not energy. It is, though, a number that relates to one type of energy possessed by the molecules of a substance.Because adding heat energy usually results in a temperature rise, people often confuse heat and temperature. In common speech, the two terms mean the same: â€Å"I will heat it† means I will add heat; â€Å"I will warm it up† means I will increase the temperature. No one usually bothers to distinguish between these. Adding heat, however, does not always increase the temperature. For instance, when water is boiling, adding heat does not increase its temperature. This happens at the boiling temperature of every substance that can vaporize. At the boiling temperature, adding heat energy converts the liquid into a gas without raising the temperature.When energy is added to a liquid at the boilin g temperature, its converts the liquid into a gas at the same temperature. In this case, the energy added to the liquid goes into breaking the bonds between the liquid molecules without causing the temperature to change. The same thing happens when a solid changes into liquid. For instance, ice and water can exist together at the melting temperature. Adding heat to ice-water slush will convert some of the ice to water without changing the temperature. In general, whenever there is a change of state, such as the solid-liquid or the liquid-gas transition, heat energy can be added without a temperature change. The change of state requires energy; so added energy goes into that instead of increasing the temperature.The Celsius scale has been calibrated to the physical properties of pure water. It illustrates the significance of water as physical matter in all forms. The normal freezing point of water was set as 0  °C and the normal boiling point of water was set at 100  °C.4.   I have picked following atmospheric optical effects to examine and describe.Mirages are optical phenomena produced by refraction of light rays through air layers with large temperature gradients. An inferior mirage (i.e. it appears below its actual position) occurs when the temperature initially decreases rapidly with height. Light rays from the sky moving through the layers will be refracted upward in the less dense air (i.e. bent toward the denser air) giving the appearance of a layer of water. When seen from the ground or water a superior mirage (i.e. it appears above its actual position) occurs when there is a pronounced inversion near the surface, and normally over the sea or a large body of water. A distant object within the inversion layer, even something below the horizon, will appear in the sky above its actual position – possibly totally upside down or the upper portion upside down, but certainly distorted and wavering.A rainbow is the atmospheric optical phenomenon o bserved by solar light’s being reflected and refracted by the round water drops floating in the air. Because the refraction angle varies in the wavelength of the light, rainbow seems divided into seven colors from inside blue to outer red. The observer will see this concentration of reflected light rays as an intensified colored light band. This band consists of the first reflection rays from all the raindrops which lie on the surface of a cone, subtended at the observers eye, with an angular radius of 42 ° from an axis line drawn from the sun (directly behind the observer) through the observer’s head and extended down-sun to the antisolar point i.e. below the horizon where the shadow of the observer’s head might be.The Parhelia. When ice crystals are distributed on some condition in the sky, we can observe the lumps of light like the two suns in both sides of real sun. In case that ice crystals are distributing at random, the refracted light of 22 degrees by the solar light forms the â€Å"22 degrees halo†. But when crystal distributed being their bottom plate paralleling to the ground is superior, only refracted solar light on the right and left of the sun 22 degrees apart reaches observer. These refracted lights are detected as the Parhelia. It sometimes seems that some colors are separated like a rainbow.Circumzenithal arc. Refraction through the edges of plate crystals with nearly horizontal bases may produce a circumzenithal arc which is part of a circle, possibly one third, centered directly above the observer’s head and above the sun, just outside the 46 ° halo position. The halo may also be visible. The circumzenithal arc cannot occur when the sun’s elevation exceeds 32 °.Wave clouds. When air is lofted over a mountain range, it cools, saturates and condenses a windward-side cloud. The air surmounting the summit is just about at saturation, sometimes with respect to ice and at other times with respect to water, depending on the temperature and the height of the mountain barrier. Forcing air up over the overlying atmosphere causes a spring-like rebound and so the air stream downwind from the mountain barrier often undergoes an undulatory wave-like motion. At the crest of such waves, the airmass is supersaturated and a â€Å"wave-cloud† condenses out.

Oppression Of Women And Minority People - 921 Words

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Women are double standard by white males, for example, women are expected to be prude, but not too pru de which it leads for males to tell them to lighten up and be more flexible. They cannot enjoy sex too much or they will be labeled as slut, thus it shows how males set up structured barriers to keep women inferior from their social status. Oppression is more than just a group of people who are being treated unfairly, which Frye had explained one way to see oppression macroscopically by using an example, as to look at the birdcage. The first time you see the cage close enough, which you merelyShow MoreRelatedBlack Feminist1005 Words   |  5 PagesAccording to Oxford English Dictionary, Black Feminist can be defined as a movement consisting of African American women advocating social, political, legal, and economic rights for women equal to those of men (Oxford English Press). 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Essay on Bram Stokers Dracula Meets Hollywood - 4245 Words

Bram Stokers Dracula Meets Hollywood For more than 100 years, Bram Stoker’s Victorian novel, Dracula, has remained one of the most successful and revered novels ever published. Since its release in 1897, no other literary publication has been the subject of cinematic reproduction as much as Dracula. Dracula has involuntarily become the most media friendly personality of the 20th century. When a novel, such as Dracula, is transformed into a cinematic version, the end product is usually mediocre and provides non-existing justice to the pain staking work endured by the author. Due to production costs and financial restrictions, the director and screenplay writer can never fully reproduce an entire literary work into a screen†¦show more content†¦Murnau (1922), Universal Picture’s Dracula, directed by Tod Browning (1931), and Bram Stoker’s Dracula, directed by Francis Ford Coppola (1992). Since Dracula’s introduction into the world of visual arts, these three film versions of Stoker†™s masterpiece have become the juggernauts from which all Dracula films are based. Although each one possesses a substantial number of differences, each remains loyal in its own manner. The first version of Dracula adaptations is Friedrich Wilhelm Murnau’s Nosferatu: Eine Symphonie des Grauens (The Symphony of Horror). Released in 1922 by Prana Films, Nosfratu is regarded as the first novel to screen adaptation of Stoker’s vampire tale. Film historians of the genre consider it to be the father film and Holy Grail of all Dracula reproductions. Out of the trilogy, Nosferatu is the most influential and the most unfortunate at the same time, due to the fact that because of legal restrictions the film was pulled from circulation and public praise for nearly 50 years. Prana Films utilized the contents of the novel without attaining the copyrighted authorization from the Stoker estate. This infringement resulted in a lawsuit, which the courts favored on behalf of Stokerâ₠¬â„¢s widow, Florence, leading to the destruction of the classic. Murnau unsuccessfully tried to create the illusion that the film was not a representation of Stoker’s Victorian masterpiece by altering the setting, slightlyShow MoreRelatedPsychoanalytical Analysis of Bram Stokers Dracula1790 Words   |  8 PagesCarlos Dena Honors English 11 5/20/13 Critical Analysis on Dracula With several illicit subjects listed throughout Bram Stoker’s Dracula, the book becomes a playground for psychoanalysts. Whether it be to see a subjects as simple as the conscious take over a character, or a character’s surroundings corrupting its victims, Dracula intrigues in more ways than just its vampiristic features. The following is a psychoanalytic study with a focus on vampirism imitating sexual practice and drug usage todayRead MoreAnnotated Bibliography On Gender And Sexuality1955 Words   |  8 Pages– Gender and Sexuality in Literature and Film Major Essay How is gender identity related to sexuality and sexual practice in Bram Stoker’s Dracula? Introduction – 250 words - Describe how Dracula presents a â€Å"characteristic, if hyperbolic, instance of Victorian anxiety over the potential fluidity of gender roles† (Craft, 111-112). - This essay will aim to show how Dracula inverts conventional Victorian gender patterns through the characterisation of the vampire women and the ‘feminine’ passivity